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The Subscription Cancellation Difficulty Index

We ranked 27 popular subscriptions by how hard they make it to leave. Built from our research on 27+ cancellation guides.

7

Predatory

Regulator-grade friction

7

Hard

Real obstacles, retention walls

6

Medium

Minor friction

7

Easy

Honest, two-click cancel

Top 3 Most Predatory

These services use the most dark patterns to prevent cancellation — phone-only cancellation, hidden buttons, or mailed forms.

  1. #1 Planet Fitness — score 92. No online or phone cancellation. Must visit home gym in person or send certified mail. Cancel before the 10th or pay another month.
  2. #2 LA Fitness — score 90. Cancellation requires printed form mailed to corporate HQ. No web cancel, no phone cancel. 30-day notice required.
  3. #3 SiriusXM — score 89. Phone-only cancellation. Agents use aggressive retention scripts (reported 30+ minute holds). Auto-renews at higher rates post-intro.
#Brand Difficulty Guide
1Planet Fitness

fitness

92Predatory
Read guide →
2LA Fitness

fitness

90Predatory
Read guide →
3SiriusXM

news

89Predatory
Read guide →
4Equinox

fitness

88Predatory
Read guide →
5New York Times

news

85Predatory
Read guide →
6McAfee

software

84Predatory
Read guide →
7Norton 360

software

82Predatory
Read guide →
8Audible

news

78Hard
Read guide →
9Adobe Creative Cloud

software

75Hard
Read guide →
10Peloton

fitness

72Hard
Read guide →
11Amazon Prime

streaming

70Hard
Read guide →
12LinkedIn Premium

software

68Hard
Read guide →
13ExpressVPN

vpn

62Hard
Read guide →
14Coursera Plus

software

60Hard
Read guide →
15Xbox Game Pass

streaming

55Medium
Read guide →
16Grammarly

software

50Medium
Read guide →
17DoorDash DashPass

delivery

40Medium
Read guide →
18Hulu

streaming

25Medium
Read guide →
19Paramount+

streaming

22Easy
Read guide →
20Max (HBO)

streaming

20Easy
Read guide →
21YouTube Premium

streaming

18Easy
Read guide →
22Disney+

streaming

15Easy
Read guide →
23ChatGPT Plus

software

12Easy
Read guide →
24Apple Music

streaming

10Easy
Read guide →
25Apple TV+

streaming

10Easy
Read guide →
26Spotify

streaming

8Easy
Read guide →
27Netflix

streaming

5Easy
Read guide →

Methodology

Scores are opinionated and defensible. Each brand is scored 0–100, where higher = harder to cancel. We combine five signals:

  • Dark patterns: +8 points per observed pattern (hidden cancel buttons, retention walls, etc.)
  • Phone or mail-only cancel: +25 points.
  • Retention wall: +10 points if the brand forces multiple "are you sure?" screens.
  • Silent free-trial conversion: +5 points if the paid charge kicks in without a clear reminder.
  • Public record: FTC actions, state-AG complaints, and class-action lawsuits push a brand into the "predatory" tier regardless of other signals.

Scores are reviewed periodically. If a brand publicly improves their flow, we lower the score and note the change. Spot a mistake? Email us.

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